Congrats! We designed the style guide within MagCloud's print specifications and included a link in your manual on how to print them. Can't wait to see it! 

I'm done! Where do I print it?

We spent years developing text that is warm, easy to understand and professional. We have versions already written for both solo shooters and teams of shooters that are included with your purchase, so you can pick "I" or "we" based on your business needs and the work is already done for you! 

How is the guide worded?

Sure thing! When we released the Engagement Session Style Guide (ESSG), photographers flooded our inbox asking us to create a Portrait Session Style Guide (PSSG) for them. So we did! Like a car company, we built PSSG on the same base as ESSG, so you'll notice that the words and design layout are very similar, but there are three key differences: 1. There are a few pages and paragraphs in each guide that don't appear in the other because they're unique. For example, how a man should dress on a family session is different than how we'd advise him to dress on an engagement session. A family is going to coordinate differently than a couple. So those pages and a few others are different based on their audience. 2. A lot of photographers we've met don't like writing. It's not their gift. So another difference between PSSG and ESSG is the audience each guide is written to. Instead of you needing to read through 3,000+ words again and change all the language for a specific audience yourself, we've saved you time by doing it for you! ESSG is written to the newly engaged bride, while PSSG is written for families (although it still speaks to expecting mothers, and could work for seniors too with some additional tweaking). 3. We know that not everyone has the easiest time deciding where to place their images in the guide. So, we spent a lot of time carefully placing and pairing our own images in PSSG so that it'd be easier for you to see what types of images we chose and use similar ones of your own to replace ours with. The main thing purchasing the second guide will save you is TIME. 

You have a Portrait Session Style Guide, too. Can you explain the difference? 

If you use the style guide, we guarantee it'll work. Or your money back. If you build your guide, start giving it to your clients as a booking gift and they don’t love it and start dressing better than your clients did before, we’ll refund every penny of your purchase within 30 days of purchase. Just send us a PDF of your completed guide, a picture of your printed version and some before and afters of your clients. Since this is a digital product and can’t be returned, by purchasing it, you acknowledge that you understand and agree that there are no refunds for other reasons. Additionally, the style guide is designed in Canva. By purchasing this product, you acknowledge that you understand the software requirements and recognize that no refunds will be processed because you don't know how to use it.

Can you explain how your 30-day money back guarantee works?

Our photos are included in low-resolution to serve only as a helpful visual guide when you're dragging and dropping your own photos and replacing ours for yours, but they're not fit for print, so we ask that you don't use them. The style guide is meant to showcase YOUR beautiful work, not ours. This is your chance to show off and get your clients excited to work with you. 

Can I use your photos instead of mine? 

Yes! Absolutely! Hundreds of photographers have been successful and gotten amazing results before they ever opened Canva -- and you can, too! Here's how: Since we provide all 3,500 words in the Canva template in Word and Pages formats, too, you can start using just the text-only version right away by copying and pasting it into an email to your upcoming clients. Photographers, like Lauren (above), have been BLOWN AWAY at what a difference just sending the text makes! Then, once you have new portfolio images that you love -- because your clients are coming to sessions dressed better than ever -- you can then work in Canva to customize your visual magazine. 

I don't have enough images to fill a guide. Is this still for me?

No! Canva is absolutely free. It's very user friendly software that makes it simple to customize your guide. You can drag and drop your photos directly into our design, swap in your logo and customize your brand colors to have a fully custom magazine for your clients. 

What is Canva? Do I have to pay to use that for my magazine layout?

Frequently Asked Questions