Dave Ramsey burst onto the stage to thunderous applause. His all black jeans, black shirt, and black sport coat popped against the lime green backdrop. His energy popped more. He ran out of the back hopping, jumping, and fist-pumping. Like a prize-fighter at the beginning of a bout. Wahoo! he screamed. Yeah, baby! he followed. And the crowd went wild. Those who knew him, who loved him, who were already in his corner — and those who’d never seen heard or seen him before. For the first time that day, in the overcrowded convention hall, someone lived so large and loud that it made the stage look small.
Having exhausted their hands, hoots, and hollers, all 3,000 attendees sat down. The speaker waited. Just a second. For the muffled sound of chairs to fade. To let silence fill the space. Then, he gave a rousing speech about business, life, and faith. Sharing his own business failures, empathizing with everyone else’s, encouraging all to press on; but, ultimately, impressing on us that every business has to have a larger purpose, a higher calling, a world-changing goal.
For Dave Ramsey’s business, it’s helping people get out of debt and build wealth, so they can live and give like no one else. For us, it’s helping photographers build successful businesses change lives. Theirs and others’ too.
as small business owners, we tend to live in two worlds: the clouds and the dirt
During his talk, he shared that one of his favorite things to do is to walk down to the shipping room. To see the envelopes being stuffed. To see the trucks pick the packages up. And do you know what he tells the guys who are doing the stuffing?
“You’re not just packaging books today. You’re shipping hope. Impacting a life. Forever changing a family tree.”
In other words, you’re not in the dirt. You’re in the clouds.
That was a powerful — powerful — realization for us. Because even though there will always be daily tasks and assignments in our businesses and in our lives that feel like they don’t matter, they do. Especially if they’re moving you toward a higher purpose. After all, God created the clouds, but He made us from the dust.
Are there times in your business (or life) when you feel like you’re in the dirt? Maybe you’re a photographer who’s bored editing photos, but maybe it’s the last one your bride will ever have with her dad. Maybe you’re a florist tired of arranging flowers, but maybe the bouquet you’re assembling will take the seat of a parent who died too soon. Or maybe you’re a planner accommodating what feels like the millionth timeline or shot list request, but maybe that strategic timing and perfect person placement allows a broken or blended family to be in a picture together for the first time.
Maybe you’re not an entrepreneur. Maybe you’re a mom. The CEO of your household. One of the hardest jobs in the world. And maybe you’re watching Dora the Explorer for the hundredth time and reading Curious George for the fiftieth, and those bottles that need to be rinsed and poise of laundry staring you in the face make you feel like you’re failing today.
You’re not. You’re doing the most important job in the entire world. Because you’re making investments in the dirt that will allow your child to soar to the clouds.
So embrace the everyday, friend. Enjoy the rote, mundane, and routine. Because if you look close enough, it’s anything but those things. It’s packing books, and shipping hope to the world.
We’re so proud of our shooting and editing course students all across the world! They’re shooting better, editing faster and serving their clients better than ever before!
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